E-commerce · Retail
Turning category pages into revenue
Thin product pages and a slow theme capped organic growth until we rebuilt the collection architecture.
- Organic revenue
- 5.2x
- Product rankings
- +190%
PPC & Paid Ads
Google Ads management services focused on real customers.
Google Ads management puts your business in front of people who are actively searching for what you sell. We build and run campaigns around real leads and sales, and we review your budget every week.
- Search, Shopping and Performance Max
- Conversion tracking checked first
- Weekly search-term reviews
- Your account, your data
Get your free PPC audit
Share a few details and we'll show you where growth is hiding.
Managing campaigns on the ad platforms your customers use
- Google Ads
- Meta Ads
- YouTube Ads
- Microsoft Ads
- LinkedIn Ads
- TikTok Ads
- Performance Max
Delivered byNamed specialists
About Google Ads
What's included in our Google Ads service.
Google’s automation can work well, but it learns from the data you give it. Our first job is making sure that it is optimizing toward actual customers, not form spam or accidental clicks.
- Account audit and campaign structure planning
- Search, Shopping, Performance Max and Local Services Ads
- Conversion, call and enhanced conversion tracking
- Offline conversion import from your CRM where possible
- Negative keyword and search-term management
- Ad copy, assets and landing page recommendations
- Merchant Center feed checks for online stores
Paid media has evolved
The rules have changed.
Google Ads now relies heavily on automated bidding and broader matching. The skill has shifted from adjusting bids by hand to supplying clean signals and clear limits.
Then: set-and-forget PPC
Hundreds of tiny ad groupsCounting all form fills equallyTrusting recommendations blindlyRunning Performance Max uncheckedSending clicks to the home page
Now: GENRANQ paid media
- Simpler structure with enough data to learn
- Feeding back which leads became sales
- Reviewing each suggestion against goals
- Using exclusions, assets and clear reporting
- Matching each search to a relevant page
More from PPC & Paid Ads
Explore related services.
Google Ads often works best alongside these services. Each page explains what is included and when it makes sense for your business.
Meta Ads
Meta Ads management reaches potential customers on Facebook and Instagram before they start searching for you.
Learn moreYouTube Ads
YouTube advertising puts your message in front of people by interest, search behavior or life stage, in a format that can actually show what you do.
Learn moreTechnical SEO
Technical SEO fixes the problems that stop search engines from crawling, rendering and indexing your pages.
Learn moreLocal SEO
Local SEO helps nearby customers find you on Google Maps and in “near me” searches when they are ready to call or visit.
Learn moreE-commerce SEO
E-commerce SEO helps shoppers find your categories and products without paying for every click.
Learn moreEnterprise SEO
Enterprise SEO is search work for sites where scale, approvals and legacy systems make simple changes hard.
Learn moreNot sure Google Ads is the right place to start?
Already running Google Ads? A free audit can show you how much of your budget goes to irrelevant searches or weak tracking.
Industries we work with
Tailored Google Ads for businesses just like yours.
Buyers in each of these industries search differently. Your Google Ads plan reflects how they decide, what your sector requires and where competitors leave gaps.
Accountants
Reach owners looking for tax, audit and advisory help in the areas you serve.
Construction
Show up for commercial and residential project searches in your region.
E-commerce
Grow category and product sales with pages built for how people shop.
Healthcare
Careful, accurate marketing that helps patients find and choose your care.
Legal
Clear practice-area content for people researching a legal problem.
SaaS & Technology
Content and campaigns that bring qualified teams to a demo or trial.
Home Services
Win calls from maps and local searches in every neighborhood you cover.
Hospitality
Earn more direct bookings from search, social and trip planning.
The GENRANQ method
How we deliver Google Ads step by step.
Budgets can burn quickly in a poorly built account, so nothing scales until tracking has been tested and the early search terms look right.
Account Audit
We check tracking, search terms, structure and spend history, and show you where budget is going without bringing results.
Start with discoveryTracking Setup
Conversions, calls and enhanced conversions are configured and tested, so that bidding systems learn from real outcomes.
Campaign Build
Campaigns follow your margins and intent, with ad copy, assets, exclusions and budgets all agreed before launch.
Weekly Optimization
We review search terms, bids, placements and ads every week, and we test one meaningful change at a time.
Reporting
You get clear numbers on spend, leads, cost per lead or return, along with our notes on what comes next.
Strategy session
Discuss Your Google Ads Strategy Turn this into your Google Ads roadmap.
Walk through your goals with our team and leave with a clear 90-day Google Ads plan.
Why choose us
Book a Consultation Google Ads, done openly. Real advantage.
Business owners work with GENRANQ on Google Ads because the plan is clear, the reasoning is shown and the reporting is about leads and revenue.
Your Accounts, Your Data
Ad accounts stay in your name and you pay the platforms directly, so your history and data stay with you if we ever part ways.
Tracking Comes First
We verify conversions before scaling spend, because optimizing toward a broken signal only makes the wrong results cheaper.
Weekly Attention
Accounts are reviewed each week for wasted terms, tired creative and pacing problems, rather than only at month end.
Creative Included
Ad copy, briefs and landing page feedback are part of the job, since the message often affects results more than the bid.
Budget You Can Defend
We report in cost per lead and return on spend, which gives you numbers you can compare with the rest of your marketing.
Connected to SEO
Search-term data informs your organic content, and strong organic pages improve paid landing pages, so each channel helps the other.
Case studies
From invisible to industry authority.
Examples of what structured search and content work can look like in different industries.
Healthcare · Multi-location
Winning the local map pack
Strong reviews but invisible on Maps — rebuilt location pages now rank first in three suburbs.
- Organic traffic
- +318%
- More leads
- 4.2x
Home services · AI search
Becoming the answer ChatGPT gives
Answer-first service pages and consistent entity data got the brand named in AI recommendations.
- AI citations
- +212%
- Booked calls
- 3.1x
Professional services · Legal
Answer-first content that wins cases
Senior-written practice-area guides overtook competitors on every pre-hire research query.
- Qualified inquiries
- +260%
- Page-one guides
- 38
Client testimonials
What our clients say about GENRANQ.
Feedback from the people we work with.
★★★★★
“Extremely reliable and super friendly staff. The team helped us with our digital strategy. Would recommend to everyone who wants to get their SEO done properly.”
★★★★★
“The GENRANQ team have been incredible to work with. From the very beginning they crafted a clear SEO strategy and have delivered measurable results month after month.”
★★★★★
“Our organic traffic grew by 280% in the first 90 days. The AI SEO approach is genuinely different — we're now appearing in ChatGPT and Google AI Overviews too.”
FAQ
Questions, answered clearly.
Still unsure? Talk to a strategist.
Ronak ShahPartner & Co-Founder
- Replies within one business day
- No sales pitch, no obligation
- Free audit included
How much should a small business spend on Google Ads?
That depends on your clicks’ cost and what a customer is worth. We work backward from your target cost per lead, and start with a budget large enough to gather useful data in a reasonable time.
Do I pay Google directly?
Yes. Ad spend goes from your own payment method straight to Google, and our management fee is separate. The account stays in your name, so your history and data remain yours.
How fast will Google Ads produce leads?
Search ads can start bringing clicks soon after approval. Getting efficient takes longer, usually a few weeks or more of data, while tracking is confirmed, search terms are refined and bidding settles.
Should I use Performance Max?
It can suit stores with good product feeds and accounts with solid conversion data. It is less suited to businesses with weak tracking or tiny budgets. We test it where it fits, with exclusions and clear goals.
What is a good Quality Score?
It is a helpful diagnostic of how relevant your keywords, ads and landing pages are, but it is not a business result. We pay attention to it when it points to a real problem with relevance or experience.
What are negative keywords?
They stop your ads from showing on searches you do not want, like job seekers or unrelated products. Regular search-term reviews are one of the simplest ways to cut wasted spend.
Should we bid on our own brand name?
Often yes, especially when competitors bid on it, as it protects your space at low cost. We test it for your account and look at whether those clicks would have come anyway.
What about click fraud or spam leads?
Google filters some invalid traffic, but none of its filters are perfect. We watch for unusual patterns, reduce spam with form protection and exclusions, and focus reporting on qualified leads.