E-commerce · Retail
Turning category pages into revenue
Thin product pages and a slow theme capped organic growth until we rebuilt the collection architecture.
- Organic revenue
- 5.2x
- Product rankings
- +190%
PPC & Paid Ads
Meta Ads management services on Facebook and Instagram.
Meta Ads management reaches potential customers on Facebook and Instagram before they start searching for you. We plan the creative, set up reliable tracking and test which messages bring in real buyers.
- Creative planning and testing
- Pixel and Conversions API setup
- Advantage+ used with care
- Reports on real sales
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Share a few details and we'll show you where growth is hiding.
Managing campaigns on the ad platforms your customers use
- Google Ads
- Meta Ads
- YouTube Ads
- Microsoft Ads
- LinkedIn Ads
- TikTok Ads
- Performance Max
Delivered byNamed specialists
About Meta Ads
What's included in our Meta Ads service.
On Meta, creative does much of the targeting work. The ad itself tells the system who to show it to, and who responds. So we spend as much time on hooks, formats and offers as we do inside the ad account.
- Full-funnel campaign planning for awareness through purchase
- Creative briefs for static, video and Reels formats
- Meta Pixel and Conversions API setup
- Audience strategy including Advantage+ and retargeting
- Structured creative testing
- Catalog ads for online stores
- Attribution checks against your own sales data
Paid media has evolved
The rules have changed.
Privacy changes reduced the data ad platforms can see, and automation has absorbed much of the old targeting work. Better creative and better signals now matter most.
Then: set-and-forget PPC
Stacking narrow interest audiencesBoosting posts at randomPixel-only trackingOne ad until it wears outTrusting in-platform numbers alone
Now: GENRANQ paid media
- Broad reach guided by strong creative
- Campaigns with one clear objective
- Pixel with Conversions API, checked for accuracy
- A steady pipeline of creative tests
- Comparing results with actual sales
More from PPC & Paid Ads
Explore related services.
Meta Ads often works best alongside these services. Each page explains what is included and when it makes sense for your business.
Google Ads
Google Ads management puts your business in front of people who are actively searching for what you sell.
Learn moreYouTube Ads
YouTube advertising puts your message in front of people by interest, search behavior or life stage, in a format that can actually show what you do.
Learn moreTechnical SEO
Technical SEO fixes the problems that stop search engines from crawling, rendering and indexing your pages.
Learn moreLocal SEO
Local SEO helps nearby customers find you on Google Maps and in “near me” searches when they are ready to call or visit.
Learn moreE-commerce SEO
E-commerce SEO helps shoppers find your categories and products without paying for every click.
Learn moreEnterprise SEO
Enterprise SEO is search work for sites where scale, approvals and legacy systems make simple changes hard.
Learn moreNot sure Meta Ads is the right place to start?
If your Meta ads get likes but no customers, we can check whether the problem lies in tracking, the offer or the creative.
Industries we work with
Tailored Meta Ads for businesses just like yours.
Buyers in each of these industries search differently. Your Meta Ads plan reflects how they decide, what your sector requires and where competitors leave gaps.
Accountants
Reach owners looking for tax, audit and advisory help in the areas you serve.
Construction
Show up for commercial and residential project searches in your region.
E-commerce
Grow category and product sales with pages built for how people shop.
Healthcare
Careful, accurate marketing that helps patients find and choose your care.
Legal
Clear practice-area content for people researching a legal problem.
SaaS & Technology
Content and campaigns that bring qualified teams to a demo or trial.
Home Services
Win calls from maps and local searches in every neighborhood you cover.
Hospitality
Earn more direct bookings from search, social and trip planning.
The GENRANQ method
How we deliver Meta Ads step by step.
Social ads interrupt people who were not looking for you. The first job is finding an offer and a message that are worth stopping for.
Audit & Offer
We review your account, tracking and past creative, then confirm which offer and which audience have the best chance of working.
Start with discoveryTracking
Pixel and Conversions API are set up or repaired, and key events are tested so that Meta receives accurate signals.
Creative Plan
We turn customer insights into ad concepts, hooks and briefs in the formats your budget and resources can support.
Launch & Learn
Campaigns go live with a simple structure and enough budget to learn, and we look at results by creative and message.
Scale & Refresh
Winning ads receive more budget, tired ones are replaced, and what we learn feeds into the next round of ideas.
Strategy session
Discuss Your Meta Ads Strategy Turn this into your Meta Ads roadmap.
Walk through your goals with our team and leave with a clear 90-day Meta Ads plan.
Why choose us
Book a Consultation Meta Ads, done openly. Real advantage.
Business owners work with GENRANQ on Meta Ads because the plan is clear, the reasoning is shown and the reporting is about leads and revenue.
Your Accounts, Your Data
Ad accounts stay in your name and you pay the platforms directly, so your history and data stay with you if we ever part ways.
Tracking Comes First
We verify conversions before scaling spend, because optimizing toward a broken signal only makes the wrong results cheaper.
Weekly Attention
Accounts are reviewed each week for wasted terms, tired creative and pacing problems, rather than only at month end.
Creative Included
Ad copy, briefs and landing page feedback are part of the job, since the message often affects results more than the bid.
Budget You Can Defend
We report in cost per lead and return on spend, which gives you numbers you can compare with the rest of your marketing.
Connected to SEO
Search-term data informs your organic content, and strong organic pages improve paid landing pages, so each channel helps the other.
Case studies
From invisible to industry authority.
Examples of what structured search and content work can look like in different industries.
Healthcare · Multi-location
Winning the local map pack
Strong reviews but invisible on Maps — rebuilt location pages now rank first in three suburbs.
- Organic traffic
- +318%
- More leads
- 4.2x
Home services · AI search
Becoming the answer ChatGPT gives
Answer-first service pages and consistent entity data got the brand named in AI recommendations.
- AI citations
- +212%
- Booked calls
- 3.1x
Professional services · Legal
Answer-first content that wins cases
Senior-written practice-area guides overtook competitors on every pre-hire research query.
- Qualified inquiries
- +260%
- Page-one guides
- 38
Client testimonials
What our clients say about GENRANQ.
Feedback from the people we work with.
★★★★★
“Extremely reliable and super friendly staff. The team helped us with our digital strategy. Would recommend to everyone who wants to get their SEO done properly.”
★★★★★
“The GENRANQ team have been incredible to work with. From the very beginning they crafted a clear SEO strategy and have delivered measurable results month after month.”
★★★★★
“Our organic traffic grew by 280% in the first 90 days. The AI SEO approach is genuinely different — we're now appearing in ChatGPT and Google AI Overviews too.”
FAQ
Questions, answered clearly.
Still unsure? Talk to a strategist.
Ronak ShahPartner & Co-Founder
- Replies within one business day
- No sales pitch, no obligation
- Free audit included
Are Facebook and Instagram ads right for my business?
They tend to work well when your product is visual, easy to explain or has a broad audience. Urgent, needs-based services often do better on search first. We will give you our honest view after seeing your offer.
Why do we need the Conversions API?
The browser pixel can miss events because of privacy settings and ad blockers. The Conversions API sends events from your server too, which gives Meta a more complete signal when set up correctly.
Should we use Advantage+ campaigns?
They can work well with enough conversion data and strong creative, especially in e-commerce. We test them against simpler setups, because automation gives less control and is not always the right fit.
How much creative do we need?
Enough to keep testing without wearing out your audience. The amount depends on your budget. We will suggest a realistic pace, and we can often adapt existing photos and customer videos.
Do you produce the ads?
We write the copy, create concepts and briefs, and handle simple designs. For filmed video, we can guide your team or a production partner, including with phone-shot content that often performs well.
Why do Meta’s numbers differ from our analytics?
Each platform counts conversions differently, using its own attribution windows and data. Neither is a perfect record, so we compare both with your actual sales and watch the overall trend.
Are there restrictions for certain industries?
Yes. Housing, employment, credit and some other categories have special ad rules that limit targeting, and health-related ads face extra restrictions. We check these first so that your account stays in good standing.
How long should we test before judging results?
Long enough to gather meaningful data, which depends on your budget and your cost per sale. Daily swings are normal, so we avoid major changes based on one or two days of results.