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PPCUpdated Nov 6, 2026

What is Retargeting?

Definition

Retargeting shows ads to people who already visited your site or interacted with your business.

Also known as:remarketing

Respect the audience

Limit how often ads appear, exclude recent customers and follow local privacy and consent rules. Messages work best when they reflect what the visitor actually looked at.

Want help with this? See our Meta Ads management.

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