E-commerce · Retail
Turning category pages into revenue
Thin product pages and a slow theme capped organic growth until we rebuilt the collection architecture.
- Organic revenue
- 5.2x
- Product rankings
- +190%
PPC management agency
Paid ads built to earn their budget.
We set up, run and improve campaigns on Google, Meta and YouTube, starting with tracking you can trust, so every budget decision rests on real leads and sales.
- Google, Meta & YouTube Ads
- Conversion tracking set up first
- Weekly account reviews
- You own every ad account
Get your free PPC audit
Share a few details and we'll show you where growth is hiding.
Managing campaigns on the ad platforms your customers use
- Google Ads
- Meta Ads
- YouTube Ads
- Microsoft Ads
- LinkedIn Ads
- TikTok Ads
- Performance Max
Tracking comesBefore scaling
What paid media should do for you
Ad spend you can trace to leads and sales.
Paid search and social can bring in customers quickly, but only if conversion tracking is right and the landing page matches the ad. Without those, a platform can report success while your phone stays quiet.
We check tracking first, then build campaigns around searches and audiences close to buying. You own the ad accounts, see what was spent and why, and we recommend more budget only when the numbers support it.
See our processPaid media has evolved
The rules have changed.
Ad platforms now automate much of the bidding, so results depend on the signals you feed them. Clean data and strong creative matter more than clever settings.
Then: set-and-forget PPC
Optimizing for clicksTracking added as an afterthoughtAutomation left unsupervisedSame ad for every audienceAds sent to the home pageReports full of platform metrics
Now: GENRANQ paid media
- Optimizing for real leads and sales
- Conversion tracking verified before launch
- Automation guided by clean signals and limits
- Creative tested against clear ideas
- Landing pages matched to the search
- Reports built on cost per customer
Our paid media services
Run the channel that suits how your customers buy.
Search catches people already looking. Social and video reach people before they start. We recommend a channel mix based on your offer, margins and budget.
Google Ads
Google Ads management puts your business in front of people who are actively searching for what you sell.
Learn moreMeta Ads
Meta Ads management reaches potential customers on Facebook and Instagram before they start searching for you.
Learn moreYouTube Ads
YouTube advertising puts your message in front of people by interest, search behavior or life stage, in a format that can actually show what you do.
Learn moreNot sure your ads are working?
A free account audit checks your tracking, wasted spend and landing pages, with fixes listed in order of impact.
Industries we work with
Tailored PPC for businesses just like yours.
Buyers in each of these industries search differently. Your PPC plan reflects how they decide, what your sector requires and where competitors leave gaps.
Accountants
Reach owners looking for tax, audit and advisory help in the areas you serve.
Construction
Show up for commercial and residential project searches in your region.
E-commerce
Grow category and product sales with pages built for how people shop.
Healthcare
Careful, accurate marketing that helps patients find and choose your care.
Legal
Clear practice-area content for people researching a legal problem.
SaaS & Technology
Content and campaigns that bring qualified teams to a demo or trial.
Home Services
Win calls from maps and local searches in every neighborhood you cover.
Hospitality
Earn more direct bookings from search, social and trip planning.
The GENRANQ method
A five-stage process that makes each dollar accountable.
We fix measurement first because bidding systems learn from what you report to them. Bad data does not just hide waste, it teaches the platform to create more.
Audit & Goals
We review your accounts, search terms and sales numbers, then set a target cost per lead or return that fits your margins.
Start with discoveryTracking & Data
Conversions, calls and forms are set up and tested, with offline sales fed back to the platform where your systems allow it.
Build & Launch
Campaigns are structured around intent and budget, with exclusions, ad copy, assets and landing page checks done before launch.
Test & Optimize
We review search terms, audiences, creative and bids every week, and test one clear idea at a time so results stay readable.
Scale & Report
Budget moves toward what produces customers. You see spend, leads and cost in plain terms, along with what we plan to try next.
Strategy session
Discuss Your PPC Strategy Turn this into your PPC roadmap.
Walk through your goals with our team and leave with a clear 90-day PPC plan.
Why choose us
Book a Consultation Paid media, in plain terms. Real advantage.
Business owners work with GENRANQ on PPC because the plan is clear, the reasoning is shown and the reporting is about leads and revenue.
Your Accounts, Your Data
Ad accounts stay in your name and you pay the platforms directly, so your history and data stay with you if we ever part ways.
Tracking Comes First
We verify conversions before scaling spend, because optimizing toward a broken signal only makes the wrong results cheaper.
Weekly Attention
Accounts are reviewed each week for wasted terms, tired creative and pacing problems, rather than only at month end.
Creative Included
Ad copy, briefs and landing page feedback are part of the job, since the message often affects results more than the bid.
Budget You Can Defend
We report in cost per lead and return on spend, which gives you numbers you can compare with the rest of your marketing.
Connected to SEO
Search-term data informs your organic content, and strong organic pages improve paid landing pages, so each channel helps the other.
Case studies
From invisible to industry authority.
Examples of what structured search and content work can look like in different industries.
Healthcare · Multi-location
Winning the local map pack
Strong reviews but invisible on Maps — rebuilt location pages now rank first in three suburbs.
- Organic traffic
- +318%
- More leads
- 4.2x
Home services · AI search
Becoming the answer ChatGPT gives
Answer-first service pages and consistent entity data got the brand named in AI recommendations.
- AI citations
- +212%
- Booked calls
- 3.1x
Professional services · Legal
Answer-first content that wins cases
Senior-written practice-area guides overtook competitors on every pre-hire research query.
- Qualified inquiries
- +260%
- Page-one guides
- 38
Client testimonials
What our clients say about GENRANQ.
Feedback from the people we work with.
★★★★★
“Extremely reliable and super friendly staff. The team helped us with our digital strategy. Would recommend to everyone who wants to get their SEO done properly.”
★★★★★
“The GENRANQ team have been incredible to work with. From the very beginning they crafted a clear SEO strategy and have delivered measurable results month after month.”
★★★★★
“Our organic traffic grew by 280% in the first 90 days. The AI SEO approach is genuinely different — we're now appearing in ChatGPT and Google AI Overviews too.”
FAQ
Questions, answered clearly.
Still unsure? Talk to a strategist.
Ronak ShahPartner & Co-Founder
- Replies within one business day
- No sales pitch, no obligation
- Free audit included
What is PPC management?
It is the ongoing work of planning, running and improving pay-per-click advertising. That includes tracking, keywords and audiences, ad copy, budgets, testing and reporting on the results.
Do we pay ad spend to you or to the platforms?
You pay the platforms directly using your own payment method, and our management fee is separate. The accounts stay in your name, so all the history and data remain yours.
What return on ad spend can we expect?
That depends on your margins, your market and your offer, so we will not quote a generic figure. We work out what you can afford per lead or sale, then report honestly against that target.
Which is better for us: Google or Meta?
Google usually suits people actively searching for a solution. Meta is better for creating demand with a visual or easy-to-explain offer. Many businesses start with one, prove it works, then add the other.
How much budget should we start with?
Enough to gather useful data within a reasonable period. That depends on your typical cost per click and customer value. We will suggest a test budget after reviewing your market, and we never push spend for its own sake.
Do you create the ads and landing pages?
We write ad copy and creative briefs, produce simple assets and give landing page recommendations. For bigger page builds or filmed video, we can work with your team or a partner.
How do PPC and SEO work together?
Paid search terms show which keywords really convert, which helps guide SEO. Good organic pages can improve paid landing pages. Looking at both also helps you avoid paying for clicks you might get anyway.
Are PPC contracts month to month?
Yes. After an initial onboarding and learning period, management runs month to month. You can adjust budgets for seasonal changes, or stop if the channel is not working for you.