Judge the whole funnel
A cheap click is poor value if it never becomes a lead. Track cost per qualified lead and revenue alongside CPC before deciding whether a keyword is worth keeping.
Want help with this? See our Google Ads management.
What is Cost Per Click (CPC)?
Definition
Cost per click is the amount an advertiser pays when someone clicks an ad. It varies by keyword, competition, location and ad quality.
Also known as:CPCpay per click
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