E-commerce · Retail
Turning category pages into revenue
Thin product pages and a slow theme capped organic growth until we rebuilt the collection architecture.
- Organic revenue
- 5.2x
- Product rankings
- +190%
Analytics & CRO
A/B testing services with results you can trust.
A/B testing compares two versions of a page with real visitors to learn which one works better for your business. We plan the tests, check the setup, read the results carefully and keep a record of what you learn.
- Evidence-based test ideas
- Sample sizes set in advance
- QA before launch
- A log of everything learned
Get your free CRO audit
Share a few details and we'll show you where growth is hiding.
Connecting the analytics and testing tools growing teams rely on
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- BigQuery
- Hotjar
- VWO
- HubSpot
- Salesforce
- Shopify
Delivered byNamed specialists
About A/B Testing
What's included in our A/B Testing service.
A badly run test can be worse than no test, because it gives you false confidence. So we check that you have enough traffic, set the rules before launch and report honestly when a result is inconclusive.
- Traffic and feasibility check before testing starts
- Hypotheses based on research rather than opinion
- Test design, sample size and duration planning
- Setup in VWO, Optimizely or a similar platform
- Cross-browser and device quality checks
- Result analysis by key segments
- A shared log of all tests and what they taught you
Analytics has evolved
The rules have changed.
Stopping a test as soon as one version pulls ahead is the most common error. Early leads often vanish, and a false winner can quietly cost you money.
Then: reports nobody reads
Testing whatever someone suggestsStopping when a version looks aheadTesting tiny changes on low trafficOnly reporting the winnersMeasuring just clicks
Now: GENRANQ analytics & CRO
- Testing ideas backed by research
- Running to the planned sample and duration
- Testing bolder changes when traffic is limited
- Recording losses and flat results too
- Measuring sales or qualified leads
More from Analytics & CRO
Explore related services.
A/B Testing often works best alongside these services. Each page explains what is included and when it makes sense for your business.
CRO Audits
A CRO audit shows where visitors leave your site and why they did not take the next step.
Learn moreReporting Dashboards
Reporting dashboards bring your marketing numbers together in one simple view that shows what is working.
Learn moreTechnical SEO
Technical SEO fixes the problems that stop search engines from crawling, rendering and indexing your pages.
Learn moreLocal SEO
Local SEO helps nearby customers find you on Google Maps and in “near me” searches when they are ready to call or visit.
Learn moreE-commerce SEO
E-commerce SEO helps shoppers find your categories and products without paying for every click.
Learn moreEnterprise SEO
Enterprise SEO is search work for sites where scale, approvals and legacy systems make simple changes hard.
Learn moreNot sure A/B Testing is the right place to start?
Not sure whether your site has enough traffic to test? Share your numbers and we will run the math with you.
Industries we work with
Tailored A/B Testing for businesses just like yours.
Buyers in each of these industries search differently. Your A/B Testing plan reflects how they decide, what your sector requires and where competitors leave gaps.
Accountants
Reach owners looking for tax, audit and advisory help in the areas you serve.
Construction
Show up for commercial and residential project searches in your region.
E-commerce
Grow category and product sales with pages built for how people shop.
Healthcare
Careful, accurate marketing that helps patients find and choose your care.
Legal
Clear practice-area content for people researching a legal problem.
SaaS & Technology
Content and campaigns that bring qualified teams to a demo or trial.
Home Services
Win calls from maps and local searches in every neighborhood you cover.
Hospitality
Earn more direct bookings from search, social and trip planning.
The GENRANQ method
How we deliver A/B Testing step by step.
Not every site has the traffic for classic A/B testing. If yours does not, we will say so and suggest a better way to learn.
Feasibility
We estimate how long a test would take on your key pages, based on their traffic, conversions and the size of change you hope to detect.
Start with discoveryHypotheses
Research becomes clear statements of what will change, for whom, why it should help and how the results will be measured.
Build & QA
Variations are built and checked across browsers and devices, and we confirm that tracking fires properly for each version.
Run the Test
Traffic is split evenly and the test runs for the planned time, generally covering full business cycles so that weekly patterns are included.
Learn & Apply
We analyze the result, roll out winners, record the lessons and use them to plan your next and better test.
Strategy session
Discuss Your A/B Testing Strategy Turn this into your A/B Testing roadmap.
Walk through your goals with our team and leave with a clear 90-day A/B Testing plan.
Why choose us
Book a Consultation A/B Testing, done openly. Real advantage.
Business owners work with GENRANQ on A/B Testing because the plan is clear, the reasoning is shown and the reporting is about leads and revenue.
Accuracy Comes First
Before any insight, we reconcile your analytics with actual sales or leads, so decisions do not rest on broken tracking.
Research Before Changes
Ideas come from your visitors’ behavior and feedback, which gives each test a reason beyond someone’s personal taste.
Honest Test Reads
We set the sample and duration up front, and we will tell you when your traffic is too low for a reliable A/B test.
Fewer, Better Numbers
Dashboards are built around the decisions you need to make, with definitions anyone on the team can understand.
Full-Funnel View
We connect ads, organic traffic, forms and your CRM where possible, so you can see what actually becomes revenue.
A Record You Keep
Every test and finding goes into a log you own, so what you learn stays with your business, whoever runs the next test.
Case studies
From invisible to industry authority.
Examples of what structured search and content work can look like in different industries.
Healthcare · Multi-location
Winning the local map pack
Strong reviews but invisible on Maps — rebuilt location pages now rank first in three suburbs.
- Organic traffic
- +318%
- More leads
- 4.2x
Home services · AI search
Becoming the answer ChatGPT gives
Answer-first service pages and consistent entity data got the brand named in AI recommendations.
- AI citations
- +212%
- Booked calls
- 3.1x
Professional services · Legal
Answer-first content that wins cases
Senior-written practice-area guides overtook competitors on every pre-hire research query.
- Qualified inquiries
- +260%
- Page-one guides
- 38
Client testimonials
What our clients say about GENRANQ.
Feedback from the people we work with.
★★★★★
“Extremely reliable and super friendly staff. The team helped us with our digital strategy. Would recommend to everyone who wants to get their SEO done properly.”
★★★★★
“The GENRANQ team have been incredible to work with. From the very beginning they crafted a clear SEO strategy and have delivered measurable results month after month.”
★★★★★
“Our organic traffic grew by 280% in the first 90 days. The AI SEO approach is genuinely different — we're now appearing in ChatGPT and Google AI Overviews too.”
FAQ
Questions, answered clearly.
Still unsure? Talk to a strategist.
Ronak ShahPartner & Co-Founder
- Replies within one business day
- No sales pitch, no obligation
- Free audit included
What is A/B testing?
It is an experiment in which visitors are randomly split between two versions of a page or element. By comparing a defined outcome, such as purchases, you can see which version performs better.
How much traffic do we need?
It depends on your conversion rate and the size of change you want to detect. Low-traffic sites may need weeks or months for one test, or may be better off with other research methods.
How long should a test run?
Until it reaches the sample size planned in advance, typically through at least one or two full business cycles. Stopping early because one version looks ahead increases the risk of a false result.
What should we test first?
Start on pages with significant traffic and business value, and test things tied to a real problem you have found: an offer, headline, form or page layout. Tiny cosmetic changes rarely produce clear results.
What is statistical significance?
It is a way of estimating how likely a difference could appear by chance. It is useful, but not proof. We also look at the size of the effect and the practical business impact before recommending a rollout.
Will A/B testing hurt our SEO?
Not when it is done properly. Google advises against cloaking, recommends using rel="canonical" on variant URLs and 302 redirects where tests redirect, and says tests should not run longer than needed.
Which testing tools do you use?
Common choices include VWO, Optimizely, and the built-in tests within platforms like Shopify apps or email tools. Google Optimize ended in 2023, so many teams have moved. We can help you choose.
What if a test shows no difference?
That is still useful information. It tells you the change was not a major factor, which saves you from debating it further. We record it and move on to the next idea.