E-commerce · Retail
Turning category pages into revenue
Thin product pages and a slow theme capped organic growth until we rebuilt the collection architecture.
- Organic revenue
- 5.2x
- Product rankings
- +190%
Analytics & CRO
Conversion rate optimization audits that show where visitors stall.
A CRO audit shows where visitors leave your site and why they did not take the next step. We review your data and your key pages, then hand you a ranked list of what to fix or test.
- Funnel drop-off analysis
- Page and mobile reviews
- Heatmap and session insights
- Ranked test ideas
Get your free CRO audit
Share a few details and we'll show you where growth is hiding.
Connecting the analytics and testing tools growing teams rely on
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- BigQuery
- Hotjar
- VWO
- HubSpot
- Salesforce
- Shopify
Delivered byNamed specialists
About CRO Audits
What's included in our CRO Audits service.
Sending more traffic to a leaky page gets expensive. Before you spend more on ads or SEO, an audit shows the obstacles in your forms, your messaging, your mobile experience and your checkout, along with what is worth changing first.
- Analytics check to confirm the data can be trusted
- Funnel analysis by page, device and traffic source
- Heatmaps and session recordings
- Review of messaging, trust signals and offers
- Form and checkout friction review
- Mobile experience and page speed check
- Prioritized list of fixes and test ideas
Analytics has evolved
The rules have changed.
Conversion rate benchmarks and best-practice checklists have limited use, because your customers are not an average. Your own data shows what is really going wrong.
Then: reports nobody reads
Comparing yourself with average ratesChanging button colors firstReading only quantitative dataReviewing on a desktop monitorA long list of opinions
Now: GENRANQ analytics & CRO
- Comparing your own pages and segments
- Fixing offers, clarity and friction first
- Adding recordings and customer feedback
- Reviewing on the devices buyers use
- Ranked ideas, each linked to evidence
More from Analytics & CRO
Explore related services.
CRO Audits often works best alongside these services. Each page explains what is included and when it makes sense for your business.
A/B Testing
A/B testing compares two versions of a page with real visitors to learn which one works better for your business.
Learn moreReporting Dashboards
Reporting dashboards bring your marketing numbers together in one simple view that shows what is working.
Learn moreTechnical SEO
Technical SEO fixes the problems that stop search engines from crawling, rendering and indexing your pages.
Learn moreLocal SEO
Local SEO helps nearby customers find you on Google Maps and in “near me” searches when they are ready to call or visit.
Learn moreE-commerce SEO
E-commerce SEO helps shoppers find your categories and products without paying for every click.
Learn moreEnterprise SEO
Enterprise SEO is search work for sites where scale, approvals and legacy systems make simple changes hard.
Learn moreNot sure CRO Audits is the right place to start?
Getting traffic but not enough leads or sales? A free review will point to where the biggest leak seems to be.
Industries we work with
Tailored CRO Audits for businesses just like yours.
Buyers in each of these industries search differently. Your CRO Audits plan reflects how they decide, what your sector requires and where competitors leave gaps.
Accountants
Reach owners looking for tax, audit and advisory help in the areas you serve.
Construction
Show up for commercial and residential project searches in your region.
E-commerce
Grow category and product sales with pages built for how people shop.
Healthcare
Careful, accurate marketing that helps patients find and choose your care.
Legal
Clear practice-area content for people researching a legal problem.
SaaS & Technology
Content and campaigns that bring qualified teams to a demo or trial.
Home Services
Win calls from maps and local searches in every neighborhood you cover.
Hospitality
Earn more direct bookings from search, social and trip planning.
The GENRANQ method
How we deliver CRO Audits step by step.
We look at what happens first, then why. The final list is short enough to act on, and every item points back to something we actually observed.
Data Check
We confirm that GA4 and conversion tracking agree with your real orders or leads, since bad data leads to bad conclusions.
Start with discoveryFunnel Analysis
We trace the path to conversion by device and traffic source, to find the pages and steps where most people drop off.
Behavior Research
Heatmaps, recordings, surveys and sales feedback help explain why visitors hesitate at those particular points.
Page Review
Key pages are checked for clarity, trust, friction, mobile usability and speed, using what the data has already told us.
Ranked Plan
Findings become a list ranked by impact and effort, noting which items to simply fix and which ones to test first.
Strategy session
Discuss Your CRO Audits Strategy Turn this into your CRO Audits roadmap.
Walk through your goals with our team and leave with a clear 90-day CRO Audits plan.
Why choose us
Book a Consultation CRO Audits, done openly. Real advantage.
Business owners work with GENRANQ on CRO Audits because the plan is clear, the reasoning is shown and the reporting is about leads and revenue.
Accuracy Comes First
Before any insight, we reconcile your analytics with actual sales or leads, so decisions do not rest on broken tracking.
Research Before Changes
Ideas come from your visitors’ behavior and feedback, which gives each test a reason beyond someone’s personal taste.
Honest Test Reads
We set the sample and duration up front, and we will tell you when your traffic is too low for a reliable A/B test.
Fewer, Better Numbers
Dashboards are built around the decisions you need to make, with definitions anyone on the team can understand.
Full-Funnel View
We connect ads, organic traffic, forms and your CRM where possible, so you can see what actually becomes revenue.
A Record You Keep
Every test and finding goes into a log you own, so what you learn stays with your business, whoever runs the next test.
Case studies
From invisible to industry authority.
Examples of what structured search and content work can look like in different industries.
Healthcare · Multi-location
Winning the local map pack
Strong reviews but invisible on Maps — rebuilt location pages now rank first in three suburbs.
- Organic traffic
- +318%
- More leads
- 4.2x
Home services · AI search
Becoming the answer ChatGPT gives
Answer-first service pages and consistent entity data got the brand named in AI recommendations.
- AI citations
- +212%
- Booked calls
- 3.1x
Professional services · Legal
Answer-first content that wins cases
Senior-written practice-area guides overtook competitors on every pre-hire research query.
- Qualified inquiries
- +260%
- Page-one guides
- 38
Client testimonials
What our clients say about GENRANQ.
Feedback from the people we work with.
★★★★★
“Extremely reliable and super friendly staff. The team helped us with our digital strategy. Would recommend to everyone who wants to get their SEO done properly.”
★★★★★
“The GENRANQ team have been incredible to work with. From the very beginning they crafted a clear SEO strategy and have delivered measurable results month after month.”
★★★★★
“Our organic traffic grew by 280% in the first 90 days. The AI SEO approach is genuinely different — we're now appearing in ChatGPT and Google AI Overviews too.”
FAQ
Questions, answered clearly.
Still unsure? Talk to a strategist.
Ronak ShahPartner & Co-Founder
- Replies within one business day
- No sales pitch, no obligation
- Free audit included
What is a CRO audit?
A conversion rate optimization audit reviews how visitors move through your site and where they fail to act. It combines analytics, behavior tools and page reviews to produce a prioritized list of improvements.
What is a good conversion rate?
It depends heavily on your industry, offer, traffic source and what you count as a conversion. General benchmarks can mislead, so the more useful question is whether your own rate is improving over time.
How much traffic do we need for an audit?
You can audit a low-traffic site, though the data will be thinner, so we lean more on usability reviews and customer research. High traffic is mostly needed for A/B testing, not for the audit.
What tools do you use?
Commonly GA4, Google Tag Manager and Search Console, with a heatmap and session recording tool such as Hotjar or Microsoft Clarity. We can often use what you already have.
Is session recording allowed under privacy laws?
It can be, with correct setup. Sensitive form data should be masked and your privacy notice and consent settings must fit the laws that apply to you. We can flag concerns, and your legal adviser should confirm.
What do we get at the end?
A written list of findings ranked by impact and effort, with evidence and suggested fixes, plus a call to walk through them. Your team can act on it directly, or we can help.
Can fixing the site reduce our ad costs?
It can reduce your cost per lead, because more of your paid visitors convert. Landing page experience can also influence ad performance. How much depends on what the audit finds.
Do you implement the changes?
Depending on the scope, we can make simple changes or brief your developers and designers. Some fixes are simple content edits, while others need development time.