E-commerce · Retail
Turning category pages into revenue
Thin product pages and a slow theme capped organic growth until we rebuilt the collection architecture.
- Organic revenue
- 5.2x
- Product rankings
- +190%
Analytics & CRO agency
Turn more of your visitors into customers.
We check that your data is right, find where visitors drop off, and test changes to your pages, so you can get more from the traffic you already pay for.
- CRO audits
- A/B testing programs
- GA4 & tracking setup
- Clear reporting dashboards
Get your free CRO audit
Share a few details and we'll show you where growth is hiding.
Connecting the analytics and testing tools growing teams rely on
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- BigQuery
- Hotjar
- VWO
- HubSpot
- Salesforce
- Shopify
We start withTracking you can trust
What analytics should do for you
Numbers your team can trust and act on.
Decisions are only as good as the data behind them. Double-counted conversions, missing events or reports nobody reads leave your team arguing about the numbers instead of improving the site.
We check your tracking, build dashboards around the questions you actually ask, and study where visitors drop off. Changes are tested where traffic allows, and we tell you plainly when a result is too small to trust.
See our processAnalytics has evolved
The rules have changed.
Most businesses have plenty of data and few answers. Privacy limits and tracking gaps make that worse, so the numbers need checking before anyone acts on them.
Then: reports nobody reads
Trusting whatever the tool showsDashboards with fifty chartsRedesigning on opinionCalling tests after a few daysCopying a best-practice listMarketing and sales data kept apart
Now: GENRANQ analytics & CRO
- Checking data against real sales first
- A few numbers tied to real decisions
- Changing pages based on observed behavior
- Running tests long enough to read safely
- Fixing what your own visitors struggle with
- Leads followed through to closed revenue
Our analytics and CRO services
Fix the measurement, then improve the results.
Testing on broken data wastes time, so most work starts with tracking. From there we can find conversion problems, run experiments and build the reports your team needs.
CRO Audits
A CRO audit shows where visitors leave your site and why they did not take the next step.
Learn moreA/B Testing
A/B testing compares two versions of a page with real visitors to learn which one works better for your business.
Learn moreReporting Dashboards
Reporting dashboards bring your marketing numbers together in one simple view that shows what is working.
Learn moreNot sure your data is right?
A free tracking review checks your key events and conversions, and shows where your reports may mislead you.
Industries we work with
Tailored analytics for businesses just like yours.
Buyers in each of these industries search differently. Your analytics plan reflects how they decide, what your sector requires and where competitors leave gaps.
Accountants
Reach owners looking for tax, audit and advisory help in the areas you serve.
Construction
Show up for commercial and residential project searches in your region.
E-commerce
Grow category and product sales with pages built for how people shop.
Healthcare
Careful, accurate marketing that helps patients find and choose your care.
Legal
Clear practice-area content for people researching a legal problem.
SaaS & Technology
Content and campaigns that bring qualified teams to a demo or trial.
Home Services
Win calls from maps and local searches in every neighborhood you cover.
Hospitality
Earn more direct bookings from search, social and trip planning.
The GENRANQ method
A five-stage process that makes your pages work harder.
Testing only helps when the data is sound and the idea has a reason behind it. So we check measurement first, then research, and only then change anything.
Tracking Audit
We check GA4, tags, events and conversions against your real orders or leads, then fix gaps so the numbers can be trusted.
Start with discoveryResearch & Insights
Funnels, recordings, heatmaps and customer feedback show where people get stuck, and often why they leave before acting.
Hypotheses & Priorities
Findings become written test ideas, ranked by likely impact, effort and how much traffic the page has to support a test.
Test & Implement
We run A/B tests where traffic allows, and make direct, measured changes where it does not, recording what was done either way.
Report & Scale
Wins go live, losses go in the log as learning, and the next round builds on what you now know about your customers.
Strategy session
Discuss Your Analytics Strategy Turn this into your analytics roadmap.
Walk through your goals with our team and leave with a clear 90-day analytics plan.
Why choose us
Book a Consultation Data you can act on. Real advantage.
Business owners work with GENRANQ on analytics because the plan is clear, the reasoning is shown and the reporting is about leads and revenue.
Accuracy Comes First
Before any insight, we reconcile your analytics with actual sales or leads, so decisions do not rest on broken tracking.
Research Before Changes
Ideas come from your visitors’ behavior and feedback, which gives each test a reason beyond someone’s personal taste.
Honest Test Reads
We set the sample and duration up front, and we will tell you when your traffic is too low for a reliable A/B test.
Fewer, Better Numbers
Dashboards are built around the decisions you need to make, with definitions anyone on the team can understand.
Full-Funnel View
We connect ads, organic traffic, forms and your CRM where possible, so you can see what actually becomes revenue.
A Record You Keep
Every test and finding goes into a log you own, so what you learn stays with your business, whoever runs the next test.
Case studies
From invisible to industry authority.
Examples of what structured search and content work can look like in different industries.
Healthcare · Multi-location
Winning the local map pack
Strong reviews but invisible on Maps — rebuilt location pages now rank first in three suburbs.
- Organic traffic
- +318%
- More leads
- 4.2x
Home services · AI search
Becoming the answer ChatGPT gives
Answer-first service pages and consistent entity data got the brand named in AI recommendations.
- AI citations
- +212%
- Booked calls
- 3.1x
Professional services · Legal
Answer-first content that wins cases
Senior-written practice-area guides overtook competitors on every pre-hire research query.
- Qualified inquiries
- +260%
- Page-one guides
- 38
Client testimonials
What our clients say about GENRANQ.
Feedback from the people we work with.
★★★★★
“Extremely reliable and super friendly staff. The team helped us with our digital strategy. Would recommend to everyone who wants to get their SEO done properly.”
★★★★★
“The GENRANQ team have been incredible to work with. From the very beginning they crafted a clear SEO strategy and have delivered measurable results month after month.”
★★★★★
“Our organic traffic grew by 280% in the first 90 days. The AI SEO approach is genuinely different — we're now appearing in ChatGPT and Google AI Overviews too.”
FAQ
Questions, answered clearly.
Still unsure? Talk to a strategist.
Ronak ShahPartner & Co-Founder
- Replies within one business day
- No sales pitch, no obligation
- Free audit included
What is conversion rate optimization?
CRO is the process of finding out why visitors do not take the next step, then making and measuring changes. It focuses on getting more from your existing traffic, not on simply buying more.
Why do our marketing numbers not match?
Tools count differently. Attribution rules, consent settings, ad blockers and broken tags all cause gaps. We reconcile your tools against actual sales, so you know which figures to trust for each decision.
Do we need GA4 if we already have platform reports?
Usually yes. Ad platforms report their own results, whereas GA4 gives you a broader view of site behavior across channels. Neither is perfect, so it is useful to compare them with real sales data.
Do we have enough traffic for CRO?
For research and fixing obvious problems, nearly every site does. Formal A/B testing does need more traffic. If you have too little, we will say so and suggest other ways of learning from customers.
What is attribution?
It is how credit for a sale gets shared among the channels a customer touched. No model is perfectly true, so we use it as a guide, and compare it with sales data and common sense.
How do you handle privacy and consent?
We can configure tracking to respect consent choices and avoid collecting sensitive data, including Google Consent Mode where relevant. Your legal adviser should confirm what your specific situation requires.
Who owns our data and dashboards?
You do. Accounts and dashboards stay under your business’s ownership, and we document everything we set up, so you can keep using it if you stop working with us.
What is the first step?
A tracking check. We compare your analytics with your real orders or leads and look at your key conversion paths. That shows whether your data can be trusted, and where the main problems seem to be.