E-commerce · Retail
Turning category pages into revenue
Thin product pages and a slow theme capped organic growth until we rebuilt the collection architecture.
- Organic revenue
- 5.2x
- Product rankings
- +190%
Link Building
Digital PR services for coverage worth earning.
Digital PR earns coverage and links by giving journalists something worth writing about. We turn your data, expertise and opinions into stories, and pitch them to writers who cover your field.
- Newsworthy story ideas
- Original data campaigns
- Researched journalist pitches
- All coverage reported
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Share a few details and we'll show you where growth is hiding.
Earning coverage from sources readers and search engines trust
- Industry publications
- News outlets
- Trade journals
- Podcasts
- Expert roundups
- Niche blogs
- Resource pages
- Local media
Delivered byNamed specialists
About Digital PR
What's included in our Digital PR service.
Journalists do not owe anyone a link, and their inboxes are full. A pitch works when it makes their job easier by offering a real story, useful data or a credible expert. So we spend most of our effort on the idea itself.
- Story ideas based on your data and expertise
- Surveys and original data campaigns
- Expert commentary on relevant news
- Press releases when there is real news to share
- Researched media lists for each story
- Personal pitches and follow-ups
- Reporting on coverage, links and brand mentions
Link building has evolved
The rules have changed.
Newsrooms get far more pitches than they can read. Generic press releases sent to huge lists are mostly ignored, and they can harm your name with writers.
Then: links by volume
Announcing things nobody needsSending to huge media listsCounting press release pickupsPromising a set number of linksTreating unlinked mentions as worthless
Now: GENRANQ authority building
- Offering a story readers care about
- Pitching writers who cover the topic
- Counting real editorial coverage
- Reporting what each story truly earned
- Valuing brand mentions as well
More from Link Building
Explore related services.
Digital PR often works best alongside these services. Each page explains what is included and when it makes sense for your business.
Guest Posting
Guest posting puts useful articles from your business on relevant sites whose readers could become your customers.
Learn moreOutreach Campaigns
Outreach campaigns earn links by contacting site owners with a useful reason to reference you.
Learn moreTechnical SEO
Technical SEO fixes the problems that stop search engines from crawling, rendering and indexing your pages.
Learn moreLocal SEO
Local SEO helps nearby customers find you on Google Maps and in “near me” searches when they are ready to call or visit.
Learn moreE-commerce SEO
E-commerce SEO helps shoppers find your categories and products without paying for every click.
Learn moreEnterprise SEO
Enterprise SEO is search work for sites where scale, approvals and legacy systems make simple changes hard.
Learn moreNot sure Digital PR is the right place to start?
Do you have data, opinions or customer insights that you have never shared? There may be a story in there. We can help you find it.
Industries we work with
Tailored Digital PR for businesses just like yours.
Buyers in each of these industries search differently. Your Digital PR plan reflects how they decide, what your sector requires and where competitors leave gaps.
Accountants
Reach owners looking for tax, audit and advisory help in the areas you serve.
Construction
Show up for commercial and residential project searches in your region.
E-commerce
Grow category and product sales with pages built for how people shop.
Healthcare
Careful, accurate marketing that helps patients find and choose your care.
Legal
Clear practice-area content for people researching a legal problem.
SaaS & Technology
Content and campaigns that bring qualified teams to a demo or trial.
Home Services
Win calls from maps and local searches in every neighborhood you cover.
Hospitality
Earn more direct bookings from search, social and trip planning.
The GENRANQ method
How we deliver Digital PR step by step.
Editors make the final decision, so outcomes vary. We test each story angle with a small group first, then refine before reaching out more widely.
Story Discovery
We look through your data, your expertise and current news in your field, and search for angles a journalist might value.
Start with discoveryCampaign Plan
The best idea is planned out in detail, including any research, the target publications and a realistic picture of the effort.
Asset Creation
We create what the story needs, like a data study, a clear summary, visuals and quotes from your expert.
Personal Outreach
Journalists are researched and pitched one at a time, with polite follow-up, and we respond quickly when they have questions.
Coverage Reporting
We log all coverage and links, follow up on missing credits, and use what we learned to plan your next story.
Strategy session
Discuss Your Digital PR Strategy Turn this into your Digital PR roadmap.
Walk through your goals with our team and leave with a clear 90-day Digital PR plan.
Why choose us
Book a Consultation Digital PR, done openly. Real advantage.
Business owners work with GENRANQ on Digital PR because the plan is clear, the reasoning is shown and the reporting is about leads and revenue.
Policy-Safe Methods
We avoid private networks, link farms and paid-link schemes, so your site is not exposed to the risks those tactics create.
Relevance Over Metrics
A smaller site your buyers read can be worth more than a big one with no connection to your business or industry.
Full Link Records
You get a list of every placement, target page and contact, so nothing about your backlink profile is ever a mystery.
Content Worth Citing
We help create the guides, data and expert quotes that give an editor a good reason to mention your business.
Real Relationships
Outreach is personal and respectful, which protects your brand’s name with the journalists and editors we contact for you.
Tied to Your SEO Plan
Links point toward the pages your SEO plan needs to lift, instead of being counted as a separate monthly quota.
Case studies
From invisible to industry authority.
Examples of what structured search and content work can look like in different industries.
Healthcare · Multi-location
Winning the local map pack
Strong reviews but invisible on Maps — rebuilt location pages now rank first in three suburbs.
- Organic traffic
- +318%
- More leads
- 4.2x
Home services · AI search
Becoming the answer ChatGPT gives
Answer-first service pages and consistent entity data got the brand named in AI recommendations.
- AI citations
- +212%
- Booked calls
- 3.1x
Professional services · Legal
Answer-first content that wins cases
Senior-written practice-area guides overtook competitors on every pre-hire research query.
- Qualified inquiries
- +260%
- Page-one guides
- 38
Client testimonials
What our clients say about GENRANQ.
Feedback from the people we work with.
★★★★★
“Extremely reliable and super friendly staff. The team helped us with our digital strategy. Would recommend to everyone who wants to get their SEO done properly.”
★★★★★
“The GENRANQ team have been incredible to work with. From the very beginning they crafted a clear SEO strategy and have delivered measurable results month after month.”
★★★★★
“Our organic traffic grew by 280% in the first 90 days. The AI SEO approach is genuinely different — we're now appearing in ChatGPT and Google AI Overviews too.”
FAQ
Questions, answered clearly.
Still unsure? Talk to a strategist.
Ronak ShahPartner & Co-Founder
- Replies within one business day
- No sales pitch, no obligation
- Free audit included
What is digital PR?
Digital PR uses public relations techniques to earn online coverage, links and brand mentions. It typically involves creating newsworthy stories or expert commentary, and pitching them to journalists and writers.
How is digital PR different from traditional PR?
They share many skills. Digital PR focuses more on online publications, links and search visibility, and tends to measure results in those terms. Traditional PR often covers wider reputation and offline media.
Can you guarantee placements?
No. Journalists decide what they cover, and honest PR cannot promise otherwise. Paying for coverage disguised as editorial is a different thing, and we do not do it.
Does a small business have anything newsworthy to say?
Often more than you think. Local data, customer trends, strong opinions and expert commentary can all make a story. Local and trade media are especially open to these, even if national press is not.
Do you need a big research budget?
No. Your own anonymized business data, a small survey or public data sets can all be enough. We scale the campaign to your budget, and we will flag any idea that seems unlikely to work.
Do press releases still help?
They are useful for genuine news, such as a major launch. Paid wire distribution rarely produces valuable links by itself, so we treat a release as one supporting tool, not the main plan.
How long does a campaign take?
Campaigns need time for research, creation and outreach, and the timeline varies with complexity. Reactive commentary can be much quicker, since it responds to news as it happens.
What if a journalist mentions us without a link?
We can politely ask when a link would truly help readers, though it is the writer’s choice. An unlinked mention in a trusted publication still has value for your reputation.