E-commerce · Retail
Turning category pages into revenue
Thin product pages and a slow theme capped organic growth until we rebuilt the collection architecture.
- Organic revenue
- 5.2x
- Product rankings
- +190%
Link building agency
Links that earn authority, not penalties.
We earn editorial links through digital PR, guest articles and personal outreach, targeting sites your customers read, with every placement shown to you in a shared report.
- Digital PR & press coverage
- Relevant guest articles
- Manual outreach campaigns
- No PBNs or link farms
Get your free backlink audit
Share a few details and we'll show you where growth is hiding.
Earning coverage from sources readers and search engines trust
- Industry publications
- News outlets
- Trade journals
- Podcasts
- Expert roundups
- Niche blogs
- Resource pages
- Local media
Every placementReviewed first
What link building should do for you
Links editors choose to give your business.
Links still help search engines judge which sites to trust, but only when they come from relevant publications with real readers. Bought links and bulk networks can waste budget and put your site at risk.
We look at the gap between you and your competitors, then earn placements through useful stories, guest articles and personal outreach. You can review every target site before we pitch, and every placement is reported.
See our processLink building has evolved
The rules have changed.
Google’s spam policies target links made to manipulate rankings. A link is now worth having when a real editor chose it and a real reader might click it.
Then: links by volume
Buying packages of linksJudging sites by one metricExact-match anchors on repeatMass email templatesLinking only to the home pageNo record of what was built
Now: GENRANQ authority building
- Earning placements editors actually choose
- Checking relevance, traffic and audience
- Natural anchors that read like a sentence
- Personal pitches to researched contacts
- Links aimed at pages that need support
- A shared list of every placement
Our link building services
Earn links the way that suits your market.
A story with real data suits some industries, while expert articles or direct outreach suit others. We pick the route most likely to reach the sites your market reads.
Digital PR
Digital PR earns coverage and links by giving journalists something worth writing about.
Learn moreGuest Posting
Guest posting puts useful articles from your business on relevant sites whose readers could become your customers.
Learn moreOutreach Campaigns
Outreach campaigns earn links by contacting site owners with a useful reason to reference you.
Learn moreNot sure where you stand on links?
A free backlink review compares your profile with competitors and flags gaps and risky links.
Industries we work with
Tailored link building for businesses just like yours.
Buyers in each of these industries search differently. Your link building plan reflects how they decide, what your sector requires and where competitors leave gaps.
Accountants
Reach owners looking for tax, audit and advisory help in the areas you serve.
Construction
Show up for commercial and residential project searches in your region.
E-commerce
Grow category and product sales with pages built for how people shop.
Healthcare
Careful, accurate marketing that helps patients find and choose your care.
Legal
Clear practice-area content for people researching a legal problem.
SaaS & Technology
Content and campaigns that bring qualified teams to a demo or trial.
Home Services
Win calls from maps and local searches in every neighborhood you cover.
Hospitality
Earn more direct bookings from search, social and trip planning.
The GENRANQ method
A five-stage process that builds lasting authority.
Good links usually follow something worth citing. We work out what your business can offer an editor before anyone sends a single email.
Backlink Audit
We compare your profile with competitors, flag risky links and find the pages and topics where more authority would help most.
Start with discoveryStrategy & Targets
We build a list of relevant publications and contacts, screened by audience and quality rather than a single third-party score.
Assets & Stories
Useful guides, original data and expert comment give editors a reason to reference you instead of just another request.
Outreach & PR
Pitches are written one at a time and followed up politely. We never pay for placement or send mass mail to scraped lists.
Report & Repeat
Every live link is logged with its source and target page, and what we learn about each angle shapes the next campaign.
Strategy session
Discuss Your Link building Strategy Turn this into your link building roadmap.
Walk through your goals with our team and leave with a clear 90-day link building plan.
Why choose us
Book a Consultation Links you can defend. Real advantage.
Business owners work with GENRANQ on link building because the plan is clear, the reasoning is shown and the reporting is about leads and revenue.
Policy-Safe Methods
We avoid private networks, link farms and paid-link schemes, so your site is not exposed to the risks those tactics create.
Relevance Over Metrics
A smaller site your buyers read can be worth more than a big one with no connection to your business or industry.
Full Link Records
You get a list of every placement, target page and contact, so nothing about your backlink profile is ever a mystery.
Content Worth Citing
We help create the guides, data and expert quotes that give an editor a good reason to mention your business.
Real Relationships
Outreach is personal and respectful, which protects your brand’s name with the journalists and editors we contact for you.
Tied to Your SEO Plan
Links point toward the pages your SEO plan needs to lift, instead of being counted as a separate monthly quota.
Case studies
From invisible to industry authority.
Examples of what structured search and content work can look like in different industries.
Healthcare · Multi-location
Winning the local map pack
Strong reviews but invisible on Maps — rebuilt location pages now rank first in three suburbs.
- Organic traffic
- +318%
- More leads
- 4.2x
Home services · AI search
Becoming the answer ChatGPT gives
Answer-first service pages and consistent entity data got the brand named in AI recommendations.
- AI citations
- +212%
- Booked calls
- 3.1x
Professional services · Legal
Answer-first content that wins cases
Senior-written practice-area guides overtook competitors on every pre-hire research query.
- Qualified inquiries
- +260%
- Page-one guides
- 38
Client testimonials
What our clients say about GENRANQ.
Feedback from the people we work with.
★★★★★
“Extremely reliable and super friendly staff. The team helped us with our digital strategy. Would recommend to everyone who wants to get their SEO done properly.”
★★★★★
“The GENRANQ team have been incredible to work with. From the very beginning they crafted a clear SEO strategy and have delivered measurable results month after month.”
★★★★★
“Our organic traffic grew by 280% in the first 90 days. The AI SEO approach is genuinely different — we're now appearing in ChatGPT and Google AI Overviews too.”
FAQ
Questions, answered clearly.
Still unsure? Talk to a strategist.
Ronak ShahPartner & Co-Founder
- Replies within one business day
- No sales pitch, no obligation
- Free audit included
What are link building services?
They are efforts to earn links to your site from other relevant websites. Good link building uses PR, useful content and outreach, and treats those links as a by-product of being worth mentioning.
Do backlinks still matter in SEO?
Yes. Links remain one way search engines discover pages and assess them, although relevance and quality matter far more than sheer quantity. Links will not make up for weak pages or technical problems.
Do you buy links?
No. Buying links that pass ranking credit goes against Google’s spam policies. If a publisher charges for placement, it should be disclosed and marked with the right link attribute, and we discuss that with you first.
How many links will we get each month?
We do not promise a fixed quota, because that encourages low-quality placements. We agree on a realistic scope and target list, and report every link actually earned.
How do you judge whether a link is good?
We ask whether the site is relevant, has real readers and publishes genuine content, and whether the link makes sense for those readers. Metrics like DR can help with screening, but they do not decide it.
Can bad links hurt my site?
Google says it tries to ignore most spammy links. The bigger risk comes from deliberate link schemes, which can lead to lost value or manual action. We review your profile and flag any real concern.
Should we use the disavow tool?
Rarely. It is mainly meant for sites with a manual action or a clear history of paid or manipulative links. Using it carelessly can do harm, so we would only recommend it after careful review.
How long do links take to help?
Search engines first need to find and assess each link, and the effect can take months. It also depends on your competition and page quality, so we track links and rankings separately.