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Link BuildingUpdated Nov 6, 2026

What is Anchor Text?

Definition

Anchor text is the clickable wording of a link. It gives readers and search engines a clue about the page being linked to.

Also known as:link text

Keep anchors natural

A healthy link profile mixes brand names, plain URLs and descriptive phrases. Repeating one exact keyword in every link looks engineered and helps readers very little.

This is part of our work on link building services.

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