E-commerce · Retail
Turning category pages into revenue
Thin product pages and a slow theme capped organic growth until we rebuilt the collection architecture.
- Organic revenue
- 5.2x
- Product rankings
- +190%
Social Media
Social media advertising services beyond one platform.
Social advertising puts paid campaigns on the social platforms that fit your audience, from LinkedIn and TikTok to Pinterest and Instagram. We choose channels by who you need to reach, and judge them by what they produce.
- LinkedIn, TikTok, Pinterest and more
- Platform-native creative
- Clear audience strategy
- Cross-channel reporting
Get your free social media audit
Share a few details and we'll show you where growth is hiding.
Building your presence on the social platforms that fit your audience
- TikTok
- YouTube
- X
- Threads
Delivered byNamed specialists
About Social Advertising
What's included in our Social Advertising service.
Each platform has its own audience and its own norms. A LinkedIn ad that speaks to a CFO would look strange on TikTok. We help you choose where to spend first, and create ads that feel at home there.
- Platform selection by audience and budget
- LinkedIn account and job-title targeting for B2B
- TikTok and Reels creative in a native style
- Pinterest and Instagram campaigns for visual products
- Tracking setup on each paid platform
- Creative testing across channels
- Combined reporting across platforms
Social has evolved
The rules have changed.
Spreading a small budget across every platform usually means learning nothing anywhere. We would rather prove one channel, then expand from there.
Then: post and pray
Running on every platform at onceReusing the same ad everywhereJudging each platform in isolationSending cold traffic straight to buyFixed budgets by habit
Now: GENRANQ social
- Proving one channel before adding another
- Making creative that fits each feed
- Seeing how channels work together
- Matching the offer to audience readiness
- Moving budget based on real results
More from Social Media
Explore related services.
Social Advertising often works best alongside these services. Each page explains what is included and when it makes sense for your business.
Social Media Management
Social media management keeps your business active and responsive on the platforms your customers use.
Learn moreBrand Management
Online brand management looks after what people find when they check you out before buying.
Learn moreTechnical SEO
Technical SEO fixes the problems that stop search engines from crawling, rendering and indexing your pages.
Learn moreLocal SEO
Local SEO helps nearby customers find you on Google Maps and in “near me” searches when they are ready to call or visit.
Learn moreE-commerce SEO
E-commerce SEO helps shoppers find your categories and products without paying for every click.
Learn moreEnterprise SEO
Enterprise SEO is search work for sites where scale, approvals and legacy systems make simple changes hard.
Learn moreNot sure Social Advertising is the right place to start?
Not sure whether LinkedIn, TikTok or something else suits your audience? We can compare the options before you spend anything.
Industries we work with
Tailored Social Advertising for businesses just like yours.
Buyers in each of these industries search differently. Your Social Advertising plan reflects how they decide, what your sector requires and where competitors leave gaps.
Accountants
Reach owners looking for tax, audit and advisory help in the areas you serve.
Construction
Show up for commercial and residential project searches in your region.
E-commerce
Grow category and product sales with pages built for how people shop.
Healthcare
Careful, accurate marketing that helps patients find and choose your care.
Legal
Clear practice-area content for people researching a legal problem.
SaaS & Technology
Content and campaigns that bring qualified teams to a demo or trial.
Home Services
Win calls from maps and local searches in every neighborhood you cover.
Hospitality
Earn more direct bookings from search, social and trip planning.
The GENRANQ method
How we deliver Social Advertising step by step.
For our dedicated Facebook and Instagram program, see Meta Ads. This service suits businesses that need to look wider, or that want a cross-platform plan.
Channel Choice
We compare platforms by audience fit, likely costs and the creative you can produce, then recommend where to begin.
Start with discoveryMeasurement Setup
Pixels, events and UTM naming are put in place, so results from each platform can be compared on the same basis.
Native Creative
Ad concepts are written to suit the format and culture of each platform, using your team and customers where possible.
Campaign Testing
We launch focused tests by audience and message, with enough budget to show whether the channel can actually work.
Budget Decisions
Results are reviewed across platforms, and money moves toward what works, while weak channels are paused without fuss.
Strategy session
Discuss Your Social Advertising Strategy Turn this into your Social Advertising roadmap.
Walk through your goals with our team and leave with a clear 90-day Social Advertising plan.
Why choose us
Book a Consultation Social Advertising, done openly. Real advantage.
Business owners work with GENRANQ on Social Advertising because the plan is clear, the reasoning is shown and the reporting is about leads and revenue.
Your Voice, Documented
A short voice guide keeps every caption and reply consistent, even when more than one person is working on the account.
Nothing Posted Blind
You approve the calendar before it goes live, so you always know what is being published under your name.
Fewer Platforms, Done Well
We recommend the channels your customers use and tell you honestly which ones you can safely ignore for now.
Community Included
Replying to people is part of the service, because a good conversation in the comments can do more than another post.
Organic and Paid Together
Your best posts give paid campaigns proven creative, and paid data shows which messages deserve more organic attention.
Reports Beyond Likes
We report on reach and engagement, and follow the path through to site visits, inquiries and sales wherever it can be tracked.
Case studies
From invisible to industry authority.
Examples of what structured search and content work can look like in different industries.
Healthcare · Multi-location
Winning the local map pack
Strong reviews but invisible on Maps — rebuilt location pages now rank first in three suburbs.
- Organic traffic
- +318%
- More leads
- 4.2x
Home services · AI search
Becoming the answer ChatGPT gives
Answer-first service pages and consistent entity data got the brand named in AI recommendations.
- AI citations
- +212%
- Booked calls
- 3.1x
Professional services · Legal
Answer-first content that wins cases
Senior-written practice-area guides overtook competitors on every pre-hire research query.
- Qualified inquiries
- +260%
- Page-one guides
- 38
Client testimonials
What our clients say about GENRANQ.
Feedback from the people we work with.
★★★★★
“Extremely reliable and super friendly staff. The team helped us with our digital strategy. Would recommend to everyone who wants to get their SEO done properly.”
★★★★★
“The GENRANQ team have been incredible to work with. From the very beginning they crafted a clear SEO strategy and have delivered measurable results month after month.”
★★★★★
“Our organic traffic grew by 280% in the first 90 days. The AI SEO approach is genuinely different — we're now appearing in ChatGPT and Google AI Overviews too.”
FAQ
Questions, answered clearly.
Still unsure? Talk to a strategist.
Ronak ShahPartner & Co-Founder
- Replies within one business day
- No sales pitch, no obligation
- Free audit included
Which social ad platform is best?
There is no single best one. LinkedIn is strong for reaching B2B roles, TikTok for younger and creative-led audiences, and Pinterest for planning and visual purchases. Your audience and your offer decide.
Is LinkedIn advertising worth the cost?
It is often pricier per click, but it can make sense when one customer is worth a lot and you need to reach specific job titles or companies. For lower-value sales, the numbers are harder to justify.
Can TikTok ads work for a small business?
Yes, when your audience is there and you can produce natural-feeling video. They often work best with simple, authentic clips rather than polished ads. We will help you test at a sensible budget.
How is this different from your Meta Ads service?
Meta Ads focuses on Facebook and Instagram. Social Advertising covers a wider mix, including LinkedIn, TikTok and Pinterest, and helps you decide how to divide your budget between them.
How much should we budget for testing?
Enough to generate a meaningful number of results on one platform. The amount varies by channel and market, so we will suggest a test range after looking at your goals and likely costs.
Should organic and paid social share content?
Often, yes. Organic posts that already perform well make strong ad candidates. But ads also need a clear offer and a call to action, so we adapt them rather than simply boosting everything.
How do we compare results across platforms?
We use consistent UTM tags and compare against sales or leads in your own analytics and CRM. Platform dashboards each count differently, so an independent view gives you a fairer comparison.
Do you handle ad account setup?
Yes. We can set up new accounts or work in your existing ones. Either way, accounts belong to your business and you stay in control of billing and access.