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Social MediaUpdated Nov 6, 2026

What is User-Generated Content (UGC)?

Definition

User-generated content is material created by customers rather than the brand, such as reviews, photos and videos.

Also known as:UGCcustomer content

Ask before you reuse

Get permission before featuring a customer's post, and never present paid content as an unprompted opinion. Real customer stories can answer doubts that polished brand content cannot.

Want help with this? See our social media marketing.

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