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Local SEOUpdated Nov 6, 2026

What is NAP Consistency?

Definition

NAP consistency means your business name, address and phone number match wherever they appear online.

Also known as:name address phone

Fix the sources first

Old addresses and tracking numbers cause most mismatches. Decide on one exact format, update your website and Google Business Profile, then correct the listings customers see most.

This is part of our work on local SEO services.

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