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Local SEOUpdated Nov 6, 2026

What is Google Business Profile?

Definition

A Google Business Profile is the free listing that can show your business details on Google Search and Maps.

Also known as:GBPGoogle My Business

Keep it complete

Accurate categories, hours, services, photos and review replies help customers decide. Only claim locations you genuinely serve from, because fake addresses can lead to suspension.

Want help with this? See our local SEO services.

Related glossary terms

Local PackThe local pack is the map and short list of businesses Google may show for searches with local intent.NAP ConsistencyNAP consistency means your business name, address and phone number match wherever they appear online.
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