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Technical SEOUpdated Nov 6, 2026

What is Schema Markup?

Definition

Schema markup is structured data that describes a page's content, such as a business, article, product or FAQ.

Also known as:structured data

Mark up what is true

Choose types that match your content and keep the details accurate. Rich results are never guaranteed, and misleading markup can make a page ineligible for those features.

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Related glossary terms

JSON-LDJSON-LD is a script format for adding structured data to a page, and it is the format Google generally recommends.Entity SEOEntity SEO is the practice of establishing your brand, executives, and services as unambiguous, interconnected concepts inside search engine and LLM knowledge graphs.
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