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SEOUpdated Nov 6, 2026

What is Entity SEO?

Definition

Entity SEO is the practice of establishing your brand, executives, and services as unambiguous, interconnected concepts inside search engine and LLM knowledge graphs.

Also known as:knowledge graph SEOsemantic entity optimization

Entities vs keywords

Search engines and generative AI don't just match strings of keywords; they map entities. By publishing complete Organization schema and securing Wikidata, Wikipedia, and Crunchbase profiles, your brand becomes a recognized entity that LLMs cite with certainty.

This is part of our work on SEO services.

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