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SEOUpdated Nov 6, 2026

What is Keyword Research?

Definition

Keyword research finds the words people use to look for your products, services and answers, and shows what they want.

Also known as:search term research

Start with customers

Sales calls and support questions reveal language that tools can miss. Then check the live results for each term, since those pages show what kind of content searchers expect.

Related service: SEO services.

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