Discover modern search frameworks and playbooks.Consult with our strategists →
SEOUpdated Nov 6, 2026

What is Keyword Cannibalization?

Definition

Keyword cannibalization happens when several pages on one site target the same intent and compete with each other.

Also known as:keyword overlap

How to resolve it

Decide which page should own the intent. Merge or redirect weaker duplicates, and give any remaining pages a clearly different purpose so visitors and search engines can tell them apart.

This is part of our work on an SEO audit.

← Back to the full glossary