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SEOUpdated Nov 6, 2026

What is E-E-A-T?

Definition

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness, concepts from Google's Search Quality Rater Guidelines.

Also known as:experience expertise authoritativeness trust

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It is not a single ranking score. Named authors, real examples, clear company details and accurate sources help readers judge whether your advice deserves their trust.

Related service: SEO services.

Related glossary terms

YMYL (Your Money or Your Life)YMYL describes topics that could significantly affect a person's health, finances, safety or well-being.Topical AuthorityTopical authority is a measure of a website's depth and coverage across a specific subject domain. Search engines prioritize sites that thoroughly cover all subtopics.
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